This week, we will take a look at an article that blames the internet, social networks and high tech gadget as one of the reason for auto sales declines for the past few years. But is this really true? or is the car industry looking to find an new victim to blame because they are not meeting their goals?
In my opinion I do not see the internet or social media networks as main factor of the car sales decline. The economy in the past years is a big factor. Times has changed and people has changed as well. It really all depend on your own particular situation. For some it is not so easy nowadays to get a car due to economic issues. The current economic situation is not the best for many in this country and it is not same as years before that parents were able to get cars for their teenager children as graduation gifts or maybe they were able to give you their old cars because they were getting a new one. Not anymore, some parents might be struggling to pay their own car installments or maybe they cannot afford to keep their old car. They need to sell it to cover the costs of buying a new one. Also for many teenagers the cost of having a car nowadays is not meeting their budget. Gas prices are going up every month, tolls are everywhere and insurance cost is on the roof and for under 25 driver is even more expensive. So how they expect that generation Y get the same need of buying a car as years ago? Because of all this economy issues, car buyers are opting for either buy a fuel efficient car which it will save money for them and they are also way less expensive or they also keep their cars for more years before taking the decision of buying my new one (My case, I have a few more months to pay off my car and I am honestly on the debate of keeping it and enjoy not having to make car payments or getting a new one).
I think the internet and social media sites such as Facebook is really connecting people with businesses in another way. If I decide to buy a new car, I can always go online and check the models I am interested on. Also car dealerships now have great online deals that I can take "advantage" on. (That's is really the catch for you to go to their dealers lots) Anyway I can have a better idea of the prices in the market and get a better perception of what I am looking for and then take my final decision. Also if you you need a used car, you can easily go to autotrader.com and get exactly what you need in just one site. Also car lovers can get the latest updates on their favorite brands on facebook.com/lexus or facebook.com/toyota. It all depends on how companies can use the internet for their advantage.
I made a similar point in my blog, about how the internet should not be blamed for this drop in auto sales but rather should be viewed as a new opportunity. Personally, I will always Google something that I'm interested in understanding -- including purchases. Often times I will not buy a product until I am fully aware of the consumer reviews, customization options, and best prices that are available for it. The internet is the perfect tool for this.
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